On May 10 this year, the fourth Chinese brand day was ushered in. In fact, as early as 2014, General Secretary Xi Jinping had proposed "three changes" during his inspection in Henan-"Promote the transformation of Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands" for Chinese brands Construction and development indicate the direction. Brand not only reflects a country's core competitiveness in the world economic arena, but also relates to a country's influence in the world. Today, in the global economic wave, everyone can feel the advantages and power of the brand in the market competition more deeply.
As far as the steel industry is concerned, the brand is not only an endorsement of the corporate image, but also an important sign of high-quality development. From 2017 to 2020, China Metallurgical News' steel brand list has been released for 4 consecutive years. The steel industry has fully played its role in the process of going from a strong man's broken wrist to reducing production capacity, cracking down on "ground steel", vigorously advancing mergers and acquisitions, advancing ultra-low-emission transformation, actively responding to the "Belt and Road" initiative, and then responding to the new coronary pneumonia epidemic. The role of economic "stabilizers" and "ballast stones", we deeply feel that, after the baptism of supply-side structural reforms, the brand charm of big country steel is blooming. China Baowu entered the top ten of the "Top 25 Most Valuable Mining Steel and Metal Brands in the World 2020" released by Brand Finance, a British brand evaluation agency; Ansteel has a maximum thickness of 90 mm and an ultra-wide width of 3800 mm Crack-resistant steel, the world's first application; as a landmark project of China-Central-Eastern Europe cooperation and the "Belt and Road" construction, Hegang Steel's management team was awarded the title of "Model of the Times" by the Central Propaganda Department; Shougang, Taigang , Shagang and other companies are also increasing their international influence.
There is a long way to go! High-quality development is a hot word of the times and a consensus among the people. Standing at the forefront of the era of high-quality development, high-quality brand building in the steel industry still has a long way to go. At this stage, in the face of the new situation of normalization of epidemic prevention and control, and in the face of a series of tasks required by the end of the "Thirteenth Five-Year Plan" and the "14th Five-Year Plan", the steel industry should especially strengthen its brand awareness. BBN steel has expanded its scale and developed rapidly for more than ten years. Through effective brand building, it has enabled the high-quality development of the industry and steadily promoted the steel giant to a strong steel power.
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